Customer Analytics
Understanding who dines with us — All Locations
Total Customersgroups
40,000
Lifetime across all locations
New This Monthperson_add
847
+17.6% vs last month
Retention Rateloyalty
78%
+3% vs last year
Avg Lifetime Valuediamond
$284
+$32 vs last year
Customer Demographics — Age Distribution
25–3428%
35–4432%
45–5422%
55+18%
Core demographic: Families aged 35–44 represent the largest segment, typically dining with 2–4 guests on weekends.
Acquisition Channels
Google Search34%
34%
Word of Mouth28%
28%
Yelp22%
22%
Social Media16%
16%
Google remains the top driver. Word of mouth grew 5% this year, reflecting strong customer satisfaction.
Net Promoter Score
72
Excellent
58%
28%
14%
Promoters (58%)
Passives (28%)
Detractors (14%)
Survey Responses1,240
Response Rate34%
vs Last Quarter+4 pts
Satisfaction Trends (12 Months)
5.04.54.03.5
AprMayJunJulAugSepOctNovDecJanFebMar
4.7
Current Avg
+0.1
vs Last Year
909
Total Reviews
Customer Geographic Distribution (Orange County)
| City | Customers | % of Total | Distribution | Avg Spend | Primary Location |
|---|---|---|---|---|---|
| Anaheim | 8,200 | 20.5% | $312 | Anaheim | |
| Irvine | 6,400 | 16.0% | $298 | Irvine | |
| Costa Mesa | 5,200 | 13.0% | $274 | Costa Mesa | |
| Huntington Beach | 4,800 | 12.0% | $262 | HB | |
| Fullerton | 3,600 | 9.0% | $248 | Anaheim | |
| Orange | 3,200 | 8.0% | $256 | Anaheim | |
| Newport Beach | 2,800 | 7.0% | $342 | Costa Mesa | |
| Other OC Cities | 5,800 | 14.5% | $238 | Mixed |
Cohort Retention Analysis
% of customers who return each quarter| Cohort | Size | Q1 (0-3 mo) | Q2 (3-6 mo) | Q3 (6-9 mo) | Q4 (9-12 mo) |
|---|---|---|---|---|---|
| Q2 2025 (Apr–Jun) | 2,180 | 100% | 72% | 58% | 48% |
| Q3 2025 (Jul–Sep) | 1,920 | 100% | 68% | 54% | — |
| Q4 2025 (Oct–Dec) | 2,640 | 100% | 75% | — | — |
| Q1 2026 (Jan–Mar) | 2,480 | 100% | — | — | — |
Q4 2025 cohort shows the highest retention at 75% after first quarter — likely driven by holiday season first-timers becoming regulars. Q2 2025 cohort has matured to a stable 48% annual retention.
