Marketing Analytics
Campaign performance, reviews & social media — March 2026
Total Reviewsstar
909
+124 this quarter
Avg Ratingstar_half
4.7 / 5.0
Stable vs last quarter
Website Visitorslanguage
14K
+22% vs last month
Conversion Rateconversion_path
3.2%
448 online reservations
Lead Source Effectiveness
| Source | Customers | Cost/Acq | Share |
|---|---|---|---|
| Google Search | 288 | $4.20 | 34% |
| Word of Mouth | 237 | $0.00 | 28% |
| Yelp | 186 | $6.80 | 22% |
| Social Media | 136 | $3.40 | 16% |
| Total | 847 | $3.60 avg | 100% |
Review Platform Performance
Y
Yelp4.6 ★
342 reviews
Trending up
G
Google Business4.8 ★
567 reviews
Stable
New Reviews (Mar)
42
Response Rate
94%
Monthly Review Count (12 Months)
Google Yelp
6040200
AprMayJunJulAugSepOctNovDecJanFebMar
Social Media
photo_camera
Instagram8,200
followers
thumb_up
Facebook5,100
followers
Engagement Rate
4.8%
Above 3% industry avg
Posts This Month
18
12 IG / 6 FB
Website Performance
14K
Monthly Visitors
3.2%
Conversion Rate
2:45
Avg Session
38%
Bounce Rate
Top Pages
/menu4,200 views
/reservations2,800 views
/catering1,960 views
/locations1,540 views
Campaign Performance — Recent Campaigns
| Campaign | Channel | Spend | Leads | Conversions | Revenue | ROI |
|---|---|---|---|---|---|---|
| Spring Catering Promo | Google Ads | $2,400 | 186 | 42 | $18,600 | 675% |
| Weekend Brunch IG | $800 | 320 | 64 | $4,480 | 460% | |
| Family Night Tuesdays | $600 | 142 | 38 | $2,660 | 343% | |
| Yelp Premium Listing | Yelp | $1,200 | 98 | 24 | $3,360 | 180% |
| Email Newsletter | $120 | 2,400 | 96 | $6,720 | 5,500% | |
| Totals | $5,120 | 3,146 | 264 | $35,820 | 600% |
